Ask Jason: How do you create buzz for a non-sexy product?
Don Charlton, CEO, The Resumator “How do you create buzz for a non-sexy product?”
Comments: red sign-up button a little aggressive, nice lay-out, Jason thinks it is a great idea
Tips to market product:
- Do you have a corporate blog? Twitter account? Talk about overall industry?
- Don’t talk about yourself talk about everyone else
- Host an event about employment
- Stats and Surveys give journalists a jumping off point.
- Purple Cow, Something unique about Don Charlton or your company, business is personal.
- Be everywhere, be at events
- Create SEO content, be viral.
- Financial incentive in the product.
- May need to upgrade your location.
- Try get high profile clients
