Ask Jason, How do I defend my product against a big name competitor?
Jonathan Dusing of row27 Mobile calls in to ask, how do I defend my product against a big name competitor that wants to throw it’s legal weight around, how aggressive should I be?
Jason’s comments:
You have to be careful but you have to look at what you have to lose and what you have to gain. You may want to consider taking the “unofficial” approach and be a bit more edgy with your product. If that doesn’t interest you, consider contacting CBS to try work out a partnership. If that approach doesn’t work, (fight up) use this to inspire your team to crush CBS, to make a product 10x better and reach out to more schools. Write some blog posts and be aggressive about why your app is so much better. Keep iterating, your advantage is that you are nimble and can pivot quicker than a large corporation.
